At Instagram, I was a Cultural Strategist on the Meta Culture Lab where I analyzed data and turned insights into stories that impacted Marketing, Product, and Partnerships teams. My work there helped redefine the visual strategy of Instagram and brought a fresh, Gen Z cultural lens to the company.
Aside from that, I’ve been tapped by other companies to provide creative direction, research & cultural insights, copywriting & social strategy, and tell stories about brands & artists.
Expertise:
Copywriting
Editorial Production
Content & Strategy
Market Research
Trends Forecasting
*Portfolio examples available upon request